Systems, products & ventures
Technical execution meets commercial strategy. We build systems that scale and products that matter.
Outcomes
Most solutions don't actually solve the problem.
Technology and business often struggle to align. Even when they do, solutions frequently miss the mark - delivering features rather than outcomes.
Building value requires focus. It is the discipline of figuring out what matters, why it matters, and determining if it will actually work. Technical execution meets commercial strategy, laser-focused on the outcomes that matter.
Capability across the ecosystem.
Whether for companies, founders, or market ventures - the rigorous process is the same.
For Companies
You have a specific business problem that's costing you time, money, or growth. Turn it into a working system. Fast, lean, focused on your outcomes.
For Founders
Building functional products so you can validate with real users and make decisions based on evidence, not assumptions.
EndUser V/ Studio
Building ventures when there are gaps worth filling.
In good company.
"Avi possesses a unique set of skills that allow her to take an idea and turn it into a tangible reality. She skilfully assesses the organisation's goals and works collaboratively to bring them to fruition."
Dr. Ron T
Founder & CEO, The Clinician
"We had an experience with a dodgy website developer who over promised and didn't deliver. At our first meeting Avi put us at ease and listened, building a website we're truly proud of."
Reena B
Director at Delta Educational Supply
"We had an existing product with scale, but no real traction. We achieved more in the two workshop days with Avi than we would have in literally a year of most likely aimless meetings."
Denise C
Head of Brand & Customer Engagement, Auckland Museum
👋 I'm Avi Shenkin
A technologist (full-stack), strategist and venture builder based in Auckland.
I'm driven by a simple question: does this actually create value and deliver the intended outcome?
Not "can we build it?" or "will it look good?" but "will it work, matter, and get results?"
That question has shaped 10+ years building products for startups and corporates, running strategic projects, and serving on boards. The pattern I've seen: most solutions don't solve the actual problem or deliver the outcome needed.
That's what I'm here to help with - through executing. Systems for companies. Products for founders. Ventures when I see gaps worth filling.
My strategic experience helps me see what matters. My development background ensures I can execute. The combination means we build what matters.
Need something built?
Whether it's a system for your business, a product to validate your idea, or you're curious about what I'm working on - let's talk.